Our mission is to drive results for our clients through a combination of video, digital+social content and advertising while measuring and managing the process via HubSpot.  Everything we do from a creative perspective starts with our client’s goals first and builds from there.  Our storyboards produce video for all formats, lengths and platforms. The game has changed. Video is not a :15 and a :30 TV spot. It’s for short paid social. It’s long-form for internal events. It’s for the talent wars. It’s for Instagram. You need a partner who thinks about Video as a part of Inbound and Outbound Marketing.

Our Process

Business Goals

What are the business goals of our client?  What are we trying to achieve with the content and what is the best way to tell that story?  What are the stages of the target customer’s buyers journey?  What are they trying to solve for?

Custom Audiences

Who are we trying to reach and where are they in their buyer’s journey?  We utilize top of the line, ethical data partners to build audiences before we deploy the content.  Strategic data mining not only reduces waste but also allows us to target decision makers in the most efficient way.

Strategic Distribution

Which platforms are the most efficient in order to deliver the best results from these custom audiences?  In many cases this starts with Facebook and Instagram.  However, for certain business objectives we find LinkedIn and Twitter strategies to be more effective.

Results

The final stage of the process is driving real results and capturing vital data points.  We use HubSpot as the foundation for all of our Inbound and Outbound marketing efforts.  We can build or enhance existing web sites or social accounts.  Ultimately, the data collected provides a transparency and accuracy unmatched by traditional media platforms.